<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>window restoration &#8211; Iconic Windows: Historic Window Restoration</title>
	<atom:link href="https://www.iconicwindows.com/tag/window-restoration/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.iconicwindows.com</link>
	<description>Historic Window Restoration in the greater Philadelphia area</description>
	<lastBuildDate>Sun, 26 Apr 2020 16:09:26 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.5.5</generator>

<image>
	<url>https://www.iconicwindows.com/wp-content/uploads/2019/08/favicon.jpg</url>
	<title>window restoration &#8211; Iconic Windows: Historic Window Restoration</title>
	<link>https://www.iconicwindows.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Project Spotlight:  Historic Mount Pleasant Mansion</title>
		<link>https://www.iconicwindows.com/project-spotlight-historic-mount-pleasant-mansion/</link>
					<comments>https://www.iconicwindows.com/project-spotlight-historic-mount-pleasant-mansion/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 29 Mar 2020 19:32:52 +0000</pubDate>
				<category><![CDATA[Historic Preservation]]></category>
		<category><![CDATA[Project Spotlight]]></category>
		<category><![CDATA[Window Restoration]]></category>
		<category><![CDATA[historic preservation]]></category>
		<category><![CDATA[window restoration]]></category>
		<guid isPermaLink="false">https://www.iconicwindows.com/?p=788</guid>

					<description><![CDATA[At the start of the summer of 2019, we were fortunate enough to begin work on the exteriors of the windows at Mount Pleasant Mansion in Fairmount Park. It is a beautiful Georgian style home that was built in 1761. At the time it was built it was one of the finest homes in the<span class="post-excerpt-end">&#8230;</span><p class="more-link"><a href="https://www.iconicwindows.com/project-spotlight-historic-mount-pleasant-mansion/" class="themebutton">Read More</a></p>]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="1024" src="https://www.iconicwindows.com/wp-content/uploads/2019/12/9077D725-F74B-46C1-BD8A-E27A5AD1B3BF-1024x1024.jpg" alt="Historic Mount Pleasant" class="wp-image-473" srcset="https://www.iconicwindows.com/wp-content/uploads/2019/12/9077D725-F74B-46C1-BD8A-E27A5AD1B3BF-1024x1024.jpg 1024w, https://www.iconicwindows.com/wp-content/uploads/2019/12/9077D725-F74B-46C1-BD8A-E27A5AD1B3BF-300x300.jpg 300w, https://www.iconicwindows.com/wp-content/uploads/2019/12/9077D725-F74B-46C1-BD8A-E27A5AD1B3BF-150x150.jpg 150w, https://www.iconicwindows.com/wp-content/uploads/2019/12/9077D725-F74B-46C1-BD8A-E27A5AD1B3BF-768x768.jpg 768w, https://www.iconicwindows.com/wp-content/uploads/2019/12/9077D725-F74B-46C1-BD8A-E27A5AD1B3BF.jpg 1440w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>At the start of the summer of 2019, we were fortunate enough to begin work on the exteriors of the windows at Mount Pleasant Mansion in Fairmount Park.  It is a beautiful Georgian style home that was built in 1761.  At the time it was built it was one of the finest homes in the Philadelphia area.  Over 250 years later, it is still quite an impressive home.  </p>



<p>The original owner was a pirate; OK well technically he was a privateer, which is really just a government sanctioned pirate.  It is a matter of perspective what you call him then I suppose.  But if it walks like a duck and quacks like a duck&#8230;</p>



<p>About 20 years after it&#8217;s construction, the notorious Benedict Arnold purchased the home.  It seems he was quite busy turning coats at the time and never found the time or funds to actually move in.  His plot was discovered not much more than a year after the purchase of this fine mansion.</p>



<p>Now on to the most important part of this home&#8217;s history.  In 2019, the world renowned restoration company know as Iconic Windows was hired to restore and preserve the exteriors of the historic windows of the main building.  The Philadelphia area was in a frenzy at the news of the Iconic crews&#8217; arrival.  Even security had to be brought in.  Not surprisingly, the Iconic Windows crew deftly restored the windows back to their original splendor.</p>



<figure class="wp-block-image size-shuttle-column2-1/2"><img decoding="async" width="570" height="285" src="https://www.iconicwindows.com/wp-content/uploads/2020/03/IMG-6905-570x285.jpg" alt="" class="wp-image-789"/><figcaption>Revolutionary graffiti found on Palladian Window</figcaption></figure>



<p>This was such a fun project and we were so grateful to be involved.  The weather could not have been better for it.  We even had a nice surprise high atop one of the Palladian windows.  Looks like someone named James etched his name into one of the glass panes.  What a fun find!  Sorry James but we just blew up your spot.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.iconicwindows.com/project-spotlight-historic-mount-pleasant-mansion/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Pre-treat Old Wood for Lasting Results</title>
		<link>https://www.iconicwindows.com/pre-treat-old-wood-for-lasting-results/</link>
					<comments>https://www.iconicwindows.com/pre-treat-old-wood-for-lasting-results/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 01 Nov 2017 18:32:00 +0000</pubDate>
				<category><![CDATA[Historic Preservation]]></category>
		<category><![CDATA[Window Restoration]]></category>
		<category><![CDATA[General Maintenance]]></category>
		<category><![CDATA[Painting]]></category>
		<category><![CDATA[window restoration]]></category>
		<guid isPermaLink="false">https://www.iconicwindows.com/?p=726</guid>

					<description><![CDATA[What I want to talk about today is wood of course.&#160; More specifically I would like to discuss the proper treatment of old wood in prepping for a durable painted finish. As with all painting tasks, understanding your substrate is the first step in choosing your finishing approach.&#160; You should approach metal different than you<span class="post-excerpt-end">&#8230;</span><p class="more-link"><a href="https://www.iconicwindows.com/pre-treat-old-wood-for-lasting-results/" class="themebutton">Read More</a></p>]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-column1-1/2"><img decoding="async" width="1140" height="570" src="https://www.iconicwindows.com/wp-content/uploads/2020/04/weathered_door259832-1140x570.jpg" alt="" class="wp-image-965" srcset="https://www.iconicwindows.com/wp-content/uploads/2020/04/weathered_door259832-1140x570.jpg 1140w, https://www.iconicwindows.com/wp-content/uploads/2020/04/weathered_door259832-570x285.jpg 570w" sizes="(max-width: 1140px) 100vw, 1140px" /><figcaption>Old Weathered Wood Must be Dealt with Differently</figcaption></figure>



<p>What I want to  talk about today is wood of course.&nbsp; More specifically I would like to  discuss the proper treatment of old wood in prepping for a durable  painted finish.</p>



<p>As with all painting tasks, understanding your substrate is the first
 step in choosing your finishing approach.&nbsp; You should approach metal 
different than you do wood.&nbsp; That seems obvious.&nbsp; However, even most 
pros don’t realize that different types of woods also require different 
approaches.&nbsp; The “type” of wood that we are most concerned with today is
 old wood.&nbsp; As historic restoration contractors, we work primarily with 
wood that is at least 80 years old.&nbsp; We have come to realize that old 
wood must be approached differently than new lumber if you want to have a
 quality finish.</p>



<p>Before we start talking about what you need to do, let’s delve a bit 
into wood and how it ages.&nbsp; Wood is a fantastically resilient material.&nbsp;
 It can last essentially forever if a few simple conditions are met.&nbsp; It
 must be protected from the sun and it must avoid prolonged periods of 
moisture saturation.&nbsp; Most people think that water rots wood.&nbsp; However, 
water on its own does not hurt the wood at all.&nbsp; It is in fact fungus 
that causes all rot and fungus requires a certain amount of moisture in 
order to survive.&nbsp; If the moisture content in the wood is below 20% the 
majority of the time, with the ability to dry out when it rises above 
that, then the wood will never rot because the fungus does not have a 
chance to grow.</p>



<p>Quick tangent:&nbsp; I always find it funny when we work on windows from 
the early 1900’s.&nbsp; Up until that time, standard practice in building 
windows was to assemble the window parts, drill a hole through the 
tenons, and insert a wooden peg to hold the joint together.&nbsp; At the turn
 of the century, metal fasteners were becoming cheaper and easier to 
acquire for builders and they started using steel nails instead of 
wooden pegs.&nbsp; Now 100 years later, we are finding something 
interesting.&nbsp; The metal nails are failing.&nbsp; They are often completely or
 at least mostly corroded yet the wood surrounding them is still 
perfectly sound.&nbsp; The moisture content in the wood was harmless to the 
wood but the “mighty” iron crumbled under it, literally.&nbsp; All of those 
fantastic homes from the colonial period wouldn’t still be standing if 
they were held together with steel nails.&nbsp; Food for thought.</p>



<p>So we know we need to keep the wood from getting wet for prolonged 
periods but there is another enemy to deal with:&nbsp; the sun.&nbsp; The sun, and
 it’s UV rays in particular, will also damage wood.&nbsp; The lignin in the 
wood cells is damaged by UV light in a process called photo-oxidation.&nbsp; 
Lignin is what gives the cell walls in wood it’s strength.&nbsp; As the 
lignin in the cells degrades, cracks develop in the wood.&nbsp; These cracks 
allow surface water a place to get in.&nbsp; In addition, since the cell 
walls are compromised they are now more absorbent.&nbsp; Now the surface of 
the wood starts absorbing water like it is the end grain.&nbsp; Moisture 
content in the wood will begin to rise and the wood is now more amenable
 to fungus growth.</p>



<p>Clearly, the takeaway is that you want to protect your wood from the 
UV rays of the sun and high levels of moisture content.&nbsp; The obvious 
choice here is paint.&nbsp; There are a number of clear finishes that can 
perform well but nothing can compare to paint.&nbsp; A quality paint job will
 block almost all UV rays and keep the moisture from getting into the 
wood.</p>



<p>So the question now isn’t if we should paint the wood but how do we 
keep the paint from failing.&nbsp; We can get into the details of a quality 
paint job in another post where we discuss paint prep, primers, and 
paints.&nbsp; Today we will just focus on one particular step that is often 
required when dealing with old wood that is not required with new wood.&nbsp;
 After 100 years, it is safe to assume that the wood was not always 
perfectly protected from the elements.&nbsp; It is highly likely that various
 sections spent some time unprotected or poorly protected from the 
elements.&nbsp; Thus, there has probably been at least some UV damage to the 
wood.&nbsp; If you do not address this you may run into problems.</p>



<p>As was mentioned earlier, as the lignin in the wood cells is degraded
 it becomes more absorbent and sponge-like.&nbsp; This presents a problem 
when it comes to priming and painting the damaged wood.&nbsp; New wood will 
very lightly absorb the primer, which is great for getting good 
adhesion, but it will mostly sit on the surface to cure.&nbsp; The UV damaged
 wood however will try to absorb every last bit of liquid it can until 
the damaged wood cells are full or the liquid runs out.&nbsp; The problem is 
that primers are a delicate mix of solids and liquids.&nbsp; The liquids are 
there essentially to help the solids assemble and cure properly.&nbsp; All 
paints recommend you to not paint when temperatures are too high or in 
direct sunlight.&nbsp; That is because if they dry too quickly the paint or 
primer will not have enough time to cure properly.&nbsp; The same thing is 
happening when you paint the old damaged wood.&nbsp; The wood will suck up 
all of the liquids and leave all of the solids on the surface.&nbsp; It is 
like trying to use a colander as a soup bowl.</p>



<p>If anyone has ever had a section of wood on their home (usually in a 
high sun exposure location)that they just cannot keep the paint from 
peeling on no matter how good they prep it, this is probably what is 
happening to you.&nbsp; The biggest problem is that you really can’t tell if 
wood was damaged or not by looking at it.&nbsp; Nevertheless there is a 
simple way to deal with it.&nbsp; There is a pre-treatment that you must do 
to the wood prior to priming.&nbsp; What we use on windows in our shop and we
 call our “sealer” is really a consolidating oil-resin that we make 
ourselves.&nbsp; Historically, painters would use a 50/50 mix of linseed oil 
and turpentine as their recipe and that still works fine.&nbsp; Since there 
are some concerns that recipe may be a bit susceptible to fungus growth,
 we use a 50/50 mix of mineral spirits and an alkyd oil instead.&nbsp; The 
oil we use is usually the product know as Penetrol, which is sold as an 
oil paint additive and conditioner.&nbsp; We simply brush this sealer onto 
the bare wood.&nbsp; This is when you will find out if the wood was damaged.&nbsp;
 If it was damaged you will see the wood absorb the sealer as soon as 
you brush it.&nbsp; If it wasn’t damaged you will see it sit on the surface 
of the wood.&nbsp; When you encounter sections that are sucking up the 
sealer, just keep brushing it on until it stops absorbing it (or until 
you give up).&nbsp; After you give the sealer a bit of time to dry, you can 
move to priming and painting as you would any other wood.&nbsp; It’s that 
simple.</p>



<p>If you perform this one simple step every time you encounter some old
 wood that may have been damaged by UV rays you could avoid a lot of 
aggravation and considerably extend the life of your paint job.&nbsp; The 
devil is in the details.&nbsp; Sadly, this is a detail that even most high 
class pros aren’t aware of but now you are!</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.iconicwindows.com/pre-treat-old-wood-for-lasting-results/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Project Spotlight: Haverford College VCAM</title>
		<link>https://www.iconicwindows.com/project-spotlight-haverford-college-vcam/</link>
					<comments>https://www.iconicwindows.com/project-spotlight-haverford-college-vcam/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 22 Oct 2017 18:21:00 +0000</pubDate>
				<category><![CDATA[Historic Preservation]]></category>
		<category><![CDATA[Project Spotlight]]></category>
		<category><![CDATA[Window Restoration]]></category>
		<category><![CDATA[historic preservation]]></category>
		<category><![CDATA[window restoration]]></category>
		<guid isPermaLink="false">https://www.iconicwindows.com/?p=723</guid>

					<description><![CDATA[Last fall we started working on a project at Haverford College.&#160; They were planning on renovating and re-purposing their old Ryan Gymnasium.&#160; We were hired to restore all of the existing original windows in the building as well as build a few custom windows to match the original windows exactly. It is now a year<span class="post-excerpt-end">&#8230;</span><p class="more-link"><a href="https://www.iconicwindows.com/project-spotlight-haverford-college-vcam/" class="themebutton">Read More</a></p>]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://www.iconicwindows.com/wp-content/uploads/2019/12/IMG_2466.jpg" alt="Haverford College VCAM Building" class="wp-image-507" srcset="https://www.iconicwindows.com/wp-content/uploads/2019/12/IMG_2466.jpg 1024w, https://www.iconicwindows.com/wp-content/uploads/2019/12/IMG_2466-300x200.jpg 300w, https://www.iconicwindows.com/wp-content/uploads/2019/12/IMG_2466-768x512.jpg 768w, https://www.iconicwindows.com/wp-content/uploads/2019/12/IMG_2466-570x380.jpg 570w, https://www.iconicwindows.com/wp-content/uploads/2019/12/IMG_2466-380x254.jpg 380w, https://www.iconicwindows.com/wp-content/uploads/2019/12/IMG_2466-285x190.jpg 285w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Window Restoration project at the Haverford College VCAM Building</figcaption></figure>



<p>Last fall we started working on a project at Haverford College.&nbsp; They
 were planning on renovating and re-purposing their old Ryan Gymnasium.&nbsp;
 We were hired to restore all of the existing original windows in the 
building as well as build a few custom windows to match the original 
windows exactly. It is now a year later and the project is complete.&nbsp; We
 are so glad to have been a part of this project and are very proud of 
our contribution to the project.&nbsp; Let’s take a quick look at what was 
done.</p>



<p>The building was originally built around 1900 as a gymnasium.&nbsp; On the
 main floor was the basketball court and main gym floor.&nbsp; A floor above 
wrapped around the perimeter of the building was a wood running track.&nbsp; 
In the basement at one point, there was a swimming pool.&nbsp; The pool was 
at some point filled in and the basement was mostly just locker rooms.&nbsp; 
Up until the start of this project, surprisingly few changes were made 
to the gym.</p>



<p>With newer gym facilities elsewhere on campus, the old gym no longer 
served a purpose.&nbsp; So the college decided to convert it to an arts 
building.&nbsp; Many changes needed to be made in the process.&nbsp; Fortunately, 
the folks at Haverford College understand the value of preservation and 
they were determined to preserve as much of the historic character of 
the building as possible.&nbsp; One part of that was to restore the old 
windows in the building.&nbsp; They wanted them to look just like they did 
when the building first opened.&nbsp; And that we did!</p>



<p>We removed every window in the building and restored them back at our  shop.&nbsp; All paint and glazing was removed from the windows and all glass  was saved and reused.&nbsp; Most of the windows were large 18 over 18 double  hung windows.&nbsp; There also were some massive 38 over 24 double hung  windows.&nbsp; The upper sash alone was over 8 feet tall!&nbsp; The windows were a  lot of work but they certainly were worth it.&nbsp;  Check out the restored windows on our <a href="https://www.iconicwindows.com/portfolio/">Portfolio Page </a></p>



<p>This project also required us to build 7 custom new wood windows to  match the existing windows in all respects.&nbsp; Since the project was a  LEED certified project, we were required to use FSC certified lumber for  the windows, which left us using poplar.&nbsp; We built every part of the  window sashes and window jambs and casings in our shop in Bryn Mawr.&nbsp;  The window sashes are exact matches of the originals with true through  mortise and tenon joints and the exact same muntin profile.&nbsp; They came  out great.&nbsp; Take a look at a couple photo galleries of the replicated  wood windows on our <a href="https://www.iconicwindows.com/portfolio/">Portfolio Page</a></p>



<p>This was a really fun project.&nbsp; It is rare to work on a large 
construction project and have them value the work that we do as much as 
they did on this project.&nbsp; So I would like to express my gratitude to 
the guys at Whiting-Turner that were managing this project and all of 
the smart people at Haverford College that had the foresight to know and
 trust that our services were worth it.&nbsp; Thank you!</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.iconicwindows.com/project-spotlight-haverford-college-vcam/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Restoration Glass</title>
		<link>https://www.iconicwindows.com/restoration-glass/</link>
					<comments>https://www.iconicwindows.com/restoration-glass/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 22 Oct 2017 18:11:00 +0000</pubDate>
				<category><![CDATA[Historic Preservation]]></category>
		<category><![CDATA[Window Restoration]]></category>
		<category><![CDATA[glass]]></category>
		<category><![CDATA[historic preservation]]></category>
		<category><![CDATA[window restoration]]></category>
		<guid isPermaLink="false">https://www.iconicwindows.com/?p=720</guid>

					<description><![CDATA[Many of us love the old wavy glass we find in our old windows.&#160; However, we often have a hard time finding old glass to replace the broken panes in our windows.&#160; Often this leads to an all too common act that most of us old house lovers and owners don’t like to admit we<span class="post-excerpt-end">&#8230;</span><p class="more-link"><a href="https://www.iconicwindows.com/restoration-glass/" class="themebutton">Read More</a></p>]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://www.iconicwindows.com/wp-content/uploads/2020/02/RestorationGlassHford.jpg" alt="Window with new restoration glass" class="wp-image-721" srcset="https://www.iconicwindows.com/wp-content/uploads/2020/02/RestorationGlassHford.jpg 1024w, https://www.iconicwindows.com/wp-content/uploads/2020/02/RestorationGlassHford-300x200.jpg 300w, https://www.iconicwindows.com/wp-content/uploads/2020/02/RestorationGlassHford-768x512.jpg 768w, https://www.iconicwindows.com/wp-content/uploads/2020/02/RestorationGlassHford-570x380.jpg 570w, https://www.iconicwindows.com/wp-content/uploads/2020/02/RestorationGlassHford-380x254.jpg 380w, https://www.iconicwindows.com/wp-content/uploads/2020/02/RestorationGlassHford-285x190.jpg 285w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>This window has new restoration glass that mimics the waves of the old glass.</figcaption></figure>



<p>Many of us love the old wavy glass we find in our old windows.&nbsp; 
However, we often have a hard time finding old glass to replace the 
broken panes in our windows.&nbsp; Often this leads to an all too common act 
that most of us old house lovers and owners don’t like to admit we do:&nbsp; 
dumpster diving.</p>



<p>The first few times you do it, you may have a rush of adrenaline and 
the thrill of it can be exciting.&nbsp; Even your righteous self will gladly 
justify that you are sacrificing for the good of the planet, your home, 
neighborhood, [insert other token excuse here].&nbsp; It will even leave you 
with a strange sense of accomplishment.&nbsp; Embrace the thrill while it 
lasts; it is a sort of right of passage really.&nbsp; There was really no 
avoiding it.&nbsp; But one day the glow of adventure may wear off.&nbsp; That day 
you may come to realize that you are just a guy in a dumpster.</p>



<p>This post is to remind people that there are often alternatives.&nbsp; In 
this case, new glass made to look like the old glass can be purchased.&nbsp; 
It is expensive for sure.&nbsp; But it just may be worth it to not have to 
climb in a dirty dumpster ever again.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.iconicwindows.com/restoration-glass/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Insidious Nature of Propaganda</title>
		<link>https://www.iconicwindows.com/insidious-nature-of-propaganda/</link>
					<comments>https://www.iconicwindows.com/insidious-nature-of-propaganda/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 06 Feb 2015 17:59:00 +0000</pubDate>
				<category><![CDATA[Historic Preservation]]></category>
		<category><![CDATA[historic preservation]]></category>
		<category><![CDATA[replace vs restore]]></category>
		<category><![CDATA[window restoration]]></category>
		<guid isPermaLink="false">https://www.iconicwindows.com/?p=714</guid>

					<description><![CDATA[I felt compelled to write this post after a series of unrelated experiences over the past few weeks. &#160;It all started with another blog. &#160;There is a woman that does incredible things re-purposing old items and constructing new items and she writes a blog about it. &#160;My mother follows her blog and occasionally shoots me<span class="post-excerpt-end">&#8230;</span><p class="more-link"><a href="https://www.iconicwindows.com/insidious-nature-of-propaganda/" class="themebutton">Read More</a></p>]]></description>
										<content:encoded><![CDATA[
<p>I felt compelled to write this post after a series of unrelated 
experiences over the past few weeks. &nbsp;It all started with another blog. 
&nbsp;There is a woman that does incredible things re-purposing old items and
 constructing new items and she writes a blog about it. &nbsp;My mother 
follows her blog and occasionally shoots me a link to a project she has 
completed that I might appreciate. &nbsp;I assume her audience spans most 
demographics but would guess that they all at least have an appreciation
 for old things in common. &nbsp;She recently posted an entry voicing her 
guilt over considering replacing her old wood windows in her home. &nbsp;My 
mother told me that perhaps I should provide comment on it.</p>



<p>As I browsed through the comments, I was caught a bit off-guard. &nbsp;The
 resounding response went something like this: &nbsp;“Toss ‘em, no guilt.” 
&nbsp;Most alluded to the superior energy efficiency of the replacement 
window, which is common knowledge of course. &nbsp;Obviously I am aware that 
this view exists but for some reason I thought it was an ignorance that 
was slowly but steadily dying. &nbsp;I figured many had noticed the variety 
of lawsuits over the years against window manufacturers over false 
information regarding energy efficiency. &nbsp;Or perhaps they have heard 
commercials from large manufacturers trashing vinyl windows and not 
daring to touch old windows. &nbsp;Even better, maybe they read the Consumer 
Reports article from August 2014, which started by saying “Forget what 
the ads say. &nbsp;Saving money on your energy bill is not the reason to 
replace your windows.” &nbsp;Clearly, the propaganda from the window 
manufacturers over the years has proven to be far more insidious and 
stubborn than I had originally thought.</p>



<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" src="https://www.iconicwindows.com/wp-content/uploads/2020/02/Long-Windows-Propaganda.jpg" alt="Unsubstantiated Energy Benefits" class="wp-image-715" width="427" height="464" srcset="https://www.iconicwindows.com/wp-content/uploads/2020/02/Long-Windows-Propaganda.jpg 770w, https://www.iconicwindows.com/wp-content/uploads/2020/02/Long-Windows-Propaganda-276x300.jpg 276w, https://www.iconicwindows.com/wp-content/uploads/2020/02/Long-Windows-Propaganda-768x835.jpg 768w" sizes="(max-width: 427px) 100vw, 427px" /><figcaption>This is an all too familiar add claiming the wonderful energy benefits of replacing your windows.  It also happens to be Exhibit B in the FTC lawsuit against the company for grossly unsubstantiated claims.</figcaption></figure>



<p>A few days after reading that blog, I sat in on a historic windows 
seminar conducted by the folks at Traditional Building. &nbsp;The two 
speakers were Robert Loversidge, an architect with extensive experience 
in historic preservation, and Chick McBrien, the Senior Architectural 
Project Manager at Marvin windows. &nbsp;It was a generally decent 
presentation covering what to do with old windows in old buildings. &nbsp;At 
the end I asked a question just to see what response I would get. &nbsp;I 
asked, “In terms of energy efficiency, how does a restored and 
weatherstripped original wood window paired with a new wood or aluminum 
storm window compare to a replacement double-pane wood window?” &nbsp;The 
response from Loversidge I will paraphrase but went something like this:
 &nbsp;Obviously we have a wealth of data about new window energy specs but 
we have only in the past 5 years started to receive information 
regarding old windows. &nbsp;But based on my experience and the data I have 
seen, the original window/storm combo if anything might be more 
efficient because it has a greater mass of air between the two glass 
panes than a replacement window. &nbsp;Chick, the representative from the new
 window industry, who was surprisingly objective throughout the seminar 
did not argue and remained silent.</p>



<p>Why is the truth so much harder to spread? &nbsp;There is a dearth of 
evidence out there refuting the energy efficiency myth but very little 
seems to be getting through. &nbsp;I try my best to stay partial when 
discussing the replace/restore dilemma with people. &nbsp;I generally feel 
that if it is their home then they should be able to do what they want 
with it. &nbsp;But I will not stand by while people make decisions based on 
false or misleading information.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.iconicwindows.com/insidious-nature-of-propaganda/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>
