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	<title>replace vs restore &#8211; Iconic Windows: Historic Window Restoration</title>
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	<description>Historic Window Restoration in the greater Philadelphia area</description>
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	<title>replace vs restore &#8211; Iconic Windows: Historic Window Restoration</title>
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		<title>Insidious Nature of Propaganda</title>
		<link>https://www.iconicwindows.com/insidious-nature-of-propaganda/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 06 Feb 2015 17:59:00 +0000</pubDate>
				<category><![CDATA[Historic Preservation]]></category>
		<category><![CDATA[historic preservation]]></category>
		<category><![CDATA[replace vs restore]]></category>
		<category><![CDATA[window restoration]]></category>
		<guid isPermaLink="false">https://www.iconicwindows.com/?p=714</guid>

					<description><![CDATA[I felt compelled to write this post after a series of unrelated experiences over the past few weeks. &#160;It all started with another blog. &#160;There is a woman that does incredible things re-purposing old items and constructing new items and she writes a blog about it. &#160;My mother follows her blog and occasionally shoots me<span class="post-excerpt-end">&#8230;</span><p class="more-link"><a href="https://www.iconicwindows.com/insidious-nature-of-propaganda/" class="themebutton">Read More</a></p>]]></description>
										<content:encoded><![CDATA[
<p>I felt compelled to write this post after a series of unrelated 
experiences over the past few weeks. &nbsp;It all started with another blog. 
&nbsp;There is a woman that does incredible things re-purposing old items and
 constructing new items and she writes a blog about it. &nbsp;My mother 
follows her blog and occasionally shoots me a link to a project she has 
completed that I might appreciate. &nbsp;I assume her audience spans most 
demographics but would guess that they all at least have an appreciation
 for old things in common. &nbsp;She recently posted an entry voicing her 
guilt over considering replacing her old wood windows in her home. &nbsp;My 
mother told me that perhaps I should provide comment on it.</p>



<p>As I browsed through the comments, I was caught a bit off-guard. &nbsp;The
 resounding response went something like this: &nbsp;“Toss ‘em, no guilt.” 
&nbsp;Most alluded to the superior energy efficiency of the replacement 
window, which is common knowledge of course. &nbsp;Obviously I am aware that 
this view exists but for some reason I thought it was an ignorance that 
was slowly but steadily dying. &nbsp;I figured many had noticed the variety 
of lawsuits over the years against window manufacturers over false 
information regarding energy efficiency. &nbsp;Or perhaps they have heard 
commercials from large manufacturers trashing vinyl windows and not 
daring to touch old windows. &nbsp;Even better, maybe they read the Consumer 
Reports article from August 2014, which started by saying “Forget what 
the ads say. &nbsp;Saving money on your energy bill is not the reason to 
replace your windows.” &nbsp;Clearly, the propaganda from the window 
manufacturers over the years has proven to be far more insidious and 
stubborn than I had originally thought.</p>



<figure class="wp-block-image size-large is-resized"><img fetchpriority="high" decoding="async" src="https://www.iconicwindows.com/wp-content/uploads/2020/02/Long-Windows-Propaganda.jpg" alt="Unsubstantiated Energy Benefits" class="wp-image-715" width="427" height="464" srcset="https://www.iconicwindows.com/wp-content/uploads/2020/02/Long-Windows-Propaganda.jpg 770w, https://www.iconicwindows.com/wp-content/uploads/2020/02/Long-Windows-Propaganda-276x300.jpg 276w, https://www.iconicwindows.com/wp-content/uploads/2020/02/Long-Windows-Propaganda-768x835.jpg 768w" sizes="(max-width: 427px) 100vw, 427px" /><figcaption>This is an all too familiar add claiming the wonderful energy benefits of replacing your windows.  It also happens to be Exhibit B in the FTC lawsuit against the company for grossly unsubstantiated claims.</figcaption></figure>



<p>A few days after reading that blog, I sat in on a historic windows 
seminar conducted by the folks at Traditional Building. &nbsp;The two 
speakers were Robert Loversidge, an architect with extensive experience 
in historic preservation, and Chick McBrien, the Senior Architectural 
Project Manager at Marvin windows. &nbsp;It was a generally decent 
presentation covering what to do with old windows in old buildings. &nbsp;At 
the end I asked a question just to see what response I would get. &nbsp;I 
asked, “In terms of energy efficiency, how does a restored and 
weatherstripped original wood window paired with a new wood or aluminum 
storm window compare to a replacement double-pane wood window?” &nbsp;The 
response from Loversidge I will paraphrase but went something like this:
 &nbsp;Obviously we have a wealth of data about new window energy specs but 
we have only in the past 5 years started to receive information 
regarding old windows. &nbsp;But based on my experience and the data I have 
seen, the original window/storm combo if anything might be more 
efficient because it has a greater mass of air between the two glass 
panes than a replacement window. &nbsp;Chick, the representative from the new
 window industry, who was surprisingly objective throughout the seminar 
did not argue and remained silent.</p>



<p>Why is the truth so much harder to spread? &nbsp;There is a dearth of 
evidence out there refuting the energy efficiency myth but very little 
seems to be getting through. &nbsp;I try my best to stay partial when 
discussing the replace/restore dilemma with people. &nbsp;I generally feel 
that if it is their home then they should be able to do what they want 
with it. &nbsp;But I will not stand by while people make decisions based on 
false or misleading information.</p>
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